Consumer & Retail

Germany is Europe's largest consumer market with a population of over 80 m and above-average purchasing power. The industry is considered robust because demand for consumer goods is largely independent of economic fluctuations.

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    Executive Summary

Current Developments

Client first boosts innovation in the sector

With digitalisation, the image of the typical consumer is changing. The customer expects a seamless cross-channel experience and often informs himself thoroughly online about the purchase process. Therefore, the importance of the customer experience and the customer journey is increasing.

Growth Rates


Customer Journey

The increasing share of online shoppers is permanently changing the touchpoints of the customer journey. Marketing measures and influences on the part of companies must be adapted.


Our Sector Transactions
Highlight Transaction
Number of M&A transactions - DACH region, 2021 (as of August)
Significant Transactions
  • GVC Holdings x Nordic Leisure
  • Orkla Health x NutraQ

Future Trends

In business, it is becoming increasingly important to have a deep understanding of your customers and their needs in order to guarantee customised products and an excellent customer experience. This is also an important factor to be successful in competition due to low market entry barriers and low capital costs. Companies need to constantly review their business processes in order to operate as efficiently as possible.

Our View

First, we see a concentration of trade and consumer goods companies on their core areas, which they strengthen by selling non-relevant companies and simultaneously acquiring suitable companies. This leads to an increase in M&A activity. Secondly, there is a focus on improving the customer experience. Stationary retail companies are investing more in e-commerce to build digital capabilities.

Our View

Sector Update

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