Reference Transaction

Advising The Stryze Group GmbH on the acquisition of Beartop by Finnegy GmbH

The Stryze Group GmbH logoBeartop by Finnegy GmbH logo
Consumer & Retail
Buy-side M&A
Transaction by Dr. Taro Niggemann

Represented by Dr. Taro Niggemann

The Stryze Group GmbH is an e-commerce holding company that develops and scales direct-to-consumer brands for e-commerce platforms such as Amazon and Instagram. The company was founded in 2020 and is a global network with activities in Europe, the United States and China.

Beartop is a Finnegy GmbH brand. This company produces and sells baby accessories, including diaper bags, night lights, socket protectors and toilet seats.

Transaction Team

Following transaction team facilitated the transaction.

About the sector

Consumer & Retail

Germany is Europe's largest consumer market with a population of over 80 m and above-average purchasing power. The industry is considered robust because demand for consumer goods is largely independent of economic fluctuations.

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Consumer & Retail

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