Reference Transaction

Advising The Stryze Group GmbH on the acquisition of Heynna GmbH

The Stryze Group GmbH logoHeynna GmbH logo
SECTOR
Consumer & Retail
TRANSACTION TYPE
Buy-side M&A
CLOSING TIME
26/04/2021
Transaction by Dr. Taro Niggemann

Represented by Dr. Taro Niggemann

The Stryze Group GmbH is an e-commerce holding company that develops as well as scales direct-to-consumer brands for e-commerce platforms such as Amazon and Instagram. Founded in 2020, the company is a global network with operations in Europe, the United States and China.

Heynna GmbH offers kitchen accessories, barbecue accessories and baking accessories on Amazon. They offer a wide range of products including barbecue tools, kitchen knives, baking tins and baking trays. The products are of the highest quality and are designed in a modern and minimalist style.

Transaction Team

Following transaction team facilitated the transaction.

About the sector

Consumer & Retail

Germany is Europe's largest consumer market with a population of over 80 m and above-average purchasing power. The industry is considered robust because demand for consumer goods is largely independent of economic fluctuations.

Find out more
Consumer & Retail

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