Reference Transaction

Advising The Stryze Group GmbH on the acquisition of Smartweb

The Stryze Group GmbH logoSmartweb logo
Consumer & Retail
Buy-side M&A
Transaction by Dr. Taro Niggemann

Represented by Dr. Taro Niggemann

The Stryze Group GmbH is an e-commerce holding company that develops and scales direct-to-consumer brands for e-commerce platforms such as Amazon and Instagram. The company was founded in 2020 and is a global network with activities in Europe, the United States and China.

Smartweb is a brand that produces and sells all kinds of household utensils ranging from cutting boards to frying machines, bath shelves, and fans.

Transaction Team

Following transaction team facilitated the transaction.

About the sector

Consumer & Retail

Germany is Europe's largest consumer market with a population of over 80 m and above-average purchasing power. The industry is considered robust because demand for consumer goods is largely independent of economic fluctuations.

Find out more
Consumer & Retail

Contact Us

You have several options to contact us: Either use the contact information below or the contact form.

Ku'damm 21710719 Berlin
+49 (0)30 311 93 60-0
Zumera Office
Send a Message

Please provide some background to your request and we will make sure to connect you with the most suitable adviser.