Advising The Stryze Group GmbH on the acquisition of Smartweb
Represented by Dr. Taro Niggemann
The Stryze Group GmbH is an e-commerce holding company that develops and scales direct-to-consumer brands for e-commerce platforms such as Amazon and Instagram. The company was founded in 2020 and is a global network with activities in Europe, the United States and China.
Smartweb is a brand that produces and sells all kinds of household utensils ranging from cutting boards to frying machines, bath shelves, and fans.
Following transaction team facilitated the transaction.
About the sector
Consumer & Retail
Germany is Europe's largest consumer market with a population of over 80 m and above-average purchasing power. The industry is considered robust because demand for consumer goods is largely independent of economic fluctuations.
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