Thilo Friedrich

Vice President Digital Marketing



Thilo Friedrich


Thilo Friedrich is the Vice President of Digital Marketing at Zumera, and an expert in digital marketing and innovation. His areas of expertise include digital strategy, communication, business models, as well as customer-centric, data-driven digital products and their implementation.

Since January 2023, Thilo has been supporting Zumera as a freelance consultant and was instrumental in the launch of the new brand. His expertise and approach to tackling and implementing projects have impressed us so much that we are thrilled to have him as a permanent employee.

Prior to his work at Zumera, Thilo Friedrich gained over 25 years of experience. As a member of the management team at TLGG and Saatchi & Saatchi Pro agencies, he worked on a variety of clients and projects in the marketing and communication field with a digital focus. Additionally, he was responsible for the change management process after mergers within agency networks. Thilo Friedrich was last a partner at Colorfy, where he focused on developing digital innovation products.

During his career in Frankfurt, Munich, and Berlin, Thilo acquired extensive expertise in various sectors such as the automotive industry, financial services, IT and telecommunications, aviation, medical technology, pharmaceuticals, transport & logistics, and insurance.

CV Highlights

  • Partner, colorfy GmbH
  • Manager Operations Excellence & Member of the Board, TLGG
  • Executive Client Service Director, Saatchi & Saatchi pro
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