COO & Founder
Marian Gerster
More about
Media & Advertising
In Europe, Germany, together with the UK, has one of the highest shares of turnover in the advertising sector. In 2021, the industry reached a market volume of EUR 46 billion and thus accounted for 1.3% of GDP. Around 900,000 people work in the media and advertising industry in Germany, which includes companies involved in the creation, production and distribution of media content for information and entertainment purposes.
Last update
07/02/2023
Type
Executive Summary
Contributors
Marian Gerster
Current Developments
Digital models in pole position.
More than almost any other industry, the media and advertising industry is characterised by change through digitalisation. Companies are increasingly relying on digital advertising, especially online advertising. In the process, the boundaries between technology providers and content producers are fading more and more.
Growth Rates
Trends
Core Web Vitals
The Core Web Vitals are new Google metrics to evaluate the user experience or user-friendliness of mobile, but also desktop views of a website.
Transactions
- Our Sector Transactions
- 0
- Highlight Transaction
- x
- Number of M&A transactions - DACH region, 2021 (as of August)
- 142
- Significant Transactions
- Mediengruppe RTL Deutschland GmbH x Gruner + Jahr GmbH
Future Trends
Future trends in the media and advertising industry are all about continued digitalisation. Digital media is playing an increasingly important role - already in 2020, Meta (formerly Facebook) and Google together took a third of the global advertising market. We are also in a post-cookie era. Targeted marketing as we know it today will no longer be possible. Therefore, the importance of first-party data and ID alliances will increase enormously.
People & Voices
Zumera has in-depth technical and industry knowledge and can draw on a broad network of industry experts with many years of transaction experience.
Our View
The megatrend of digitalisation is having a noticeable impact on the media and advertising industry. Even before the Covid 19 pandemic, the influence of digital media was increasing significantly. The Corona crisis further strengthened this trend. At the same time, digital media show considerable growth potential, especially in the area of mobile devices. Digital skills therefore play a central role in the future development of companies within the industry.
Sector Update
Zumera professionals regularly release content on current affairs and market trends to stimulate thought and discussion. We share exciting analyses, real-time market insights, and company news with the world.
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