Zumera advises Tag Sensors AS, one of the most innovative European telematics companies, on its sale to the US technology leader in the sector, Tive Inc.

Zumera acted as the exclusive M&A advisor to TAG Sensors AS, in the sell-side process of Tive Inc.

Zumera has advised Tag Sensors AS, one of the most innovative European start-ups in the field of asset tracking to monitor cooling chains, as exclusive M&A advisor on its sale to the US technology leader in the field of transparent supply chains and logistics, Tive Inc. With Tive, Tag Sensors has gained an internationally experienced partner who has excellent know-how and is helping to drive the future expansion of the product range. Tag Sensors AS offers a central solution for monitoring goods in transit. Cost-effective sensors provide critical data, alerts and analysis that ensure the integrity of goods and supply chains. The ease of reading and analysing the data via mobile phone, portal own platform or API technology directly in the clients’ system, delivers tremendous added value for all parties involved – especially the end consumer. For Felix Engelhardt, the sale of Tag Sensors AS is already the third transaction in the telematics sector. Engelhardt already successfully accompanied the sale of YellowFox GmbH to ECM Equity Capital Management and PLT Software GmbH to Acorda. After numerous discussions in the course of this project, Philipp Köppe is also certain that the trend of consolidation in the market will continue. "Economies of scale are becoming more and more essential in the software-driven market in order to sustainably stand out from the competition." Zumera's deal team around Felix Engelhardt (Managing Director), Philipp Köppe (Manager) and Alexander Pfahl (Senior Analyst) was able to ensure a very broad and international market approach within a very short period of time due to its extensive industry expertise in the telematics sector, which is underpinned by numerous past transactions. The excellent fit between Tag Sensors and Tive resulted in the transaction being successfully completed in just four months.  

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