Reference Transaction

Sale of The Stryze Group GmbH to Razor Group GmbH

The Stryze Group GmbH logoRazor Group GmbH logo
Consumer & Retail
Sell-side M&A
Transaction by Dr. Taro Niggemann

Represented by Dr. Taro Niggemann

The Stryze Group GmbH is an e-commerce holding company that develops as well as scales direct-to-consumer brands for e-commerce platforms such as Amazon and Instagram. Founded in 2020, the company is a global network with operations in Europe, the United States and China.

Razor Group GmbH is a German company that operates in the e-commerce industry. Specifically, Razor Group acquires and operates successful Amazon third-party sellers and brands, leveraging their expertise to optimize and scale these businesses. The company is headquartered in Berlin, Germany, and was founded in 2018. Razor Group aims to build a diversified portfolio of successful Amazon businesses and brands, with a focus on sustainable growth and profitability.

Transaction Team

Following transaction team facilitated the transaction.

About the sector

Consumer & Retail

Germany is Europe's largest consumer market with a population of over 80 m and above-average purchasing power. The industry is considered robust because demand for consumer goods is largely independent of economic fluctuations.

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Consumer & Retail

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