Reference Transaction

Advising 3K Agentur für Kommunikation GmbH on the sale to WPP subsidiary Hill+Knowlton Strategies

3K Agentur für Kommunikation GmbH  logoWPP’s Hill+Knowlton Strategies logo
Media & Advertising
Sell-side M&A
Transaction by Zumera

Represented by Zumera

3K is one of the leading healthcare specialist PR agencies in Germany. Founded nearly 25 years ago, 3K is well known for its expertise in healthcare, biopharmaceuticals, and related sciences, working with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups.

WPP is a British multinational communications, advertising, public relations and technology holding company headquartered in London. A subsidiary of WPP, Hill+Knowlton Strategies is an international communications consultancy providing services to local, multinational and global clients. Hill+Knowlton has more than 70 offices in nearly 40 countries worldwide.

Transaction Team

Following transaction team facilitated the transaction.

About the sector

Media & Advertising

In Europe, Germany, together with the UK, has one of the highest shares of turnover in the advertising sector. In 2021, the industry reached a market volume of EUR 46 billion and thus accounted for 1.3% of GDP. Around 900,000 people work in the media and advertising industry in Germany, which includes companies involved in the creation, production and distribution of media content for information and entertainment purposes.

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Media & Advertising

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